She has over time built a strong repertoire of the techniques and nuances of textile through research and working closely with the master craftsmen as well as weavers across the country. Her designs are inspired by a wide gamut of references from philosophy and architectural marvels. Each ensemble is exquisitely decorated to reflect, enhance and celebrate the cultural history of various cities and regions across the country, and is a tribute to modern feminism. Iconic Indian actors and female leads like Deepika Padukone, Priyanka Chopra, Shraddha Kapoor, Madhuri Dixit, Tabu, Jacqueline Fernandes and Kangana Ranaut, have found their styles in Anju Modi. The critically acclaimed costume designs for Ram-Leela, garnered her the Life OK Screen Award & the Star Guild Award, along with a nomination for Filmfare 2013 for Best Costume.
Anju Modi has pushed boundaries with her latest project - Bajirao Mastani. A period/romantic saga by visionary Director Sanjay Leela Bhansali, the movie features the lead actors Ranveer Singh, Deepika Padukone and Priyanka Chopra in ensembles inspired by the Persian and Maratha era of the Indian History.
The Anju Modi brand has always considered itself a custodian of Indian tradition and strived to provide contemporary innovations to old traditions and the brand’s success in its endeavours, to promote craftsmanship, is clearly apparent in the beautifully crafted creations.
Our SS’18 collection “Swadeshi” is exhibiting the contemporary grandeur that takes inspiration from India’s cultures and heritage, the 25 years old label has evolved to become a most revered and coveted designer brand. The Anju Modi label has always emphasized and kept traditional Indian textiles at the forefront, and this collection is inspired by one of the most pivotal movement in our recent history - the SWADESHI MOVEMENT.
The raw, rough, rugged, fabric drawn out of charkhas which made a statement of rejection for all the foreign goods was a symbol of independency. We are inspired by the movement which has a flavour of resistance, sacrifice and empowerment to finally trump over adversaries.
The colours in our collection would predominantly follow an organic palette and hues of indigo to highlight the mood of that period. The key elements of striped and checkered patterns with slubbed yarns, aged and faded feel, and gauzy texture will narrate these more nuanced emotions. We present our latest collection as a tribute to the patriotic flavor of Indian clothing and its journey to the present day.
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