Over the last 25 years, his work and his experimentation with fabrics, infusing them with unusual textures and treatments have won him many accolades and given him once in a lifetime oppurtunities like conceiving embroideries for the legendary House of Francois Lasage in Paris as well as being chosen by the Government of India to present an exclusive collection to commemorate the Millennium celebrations of Khajuraho in year 2000.
At his debut show in Olympus fashion week, New York, September 2005, he was hailed as “one of New York’s new discoveries” by International Herald Tribune’s Suzy Menkes.
Ashish Soni has since then not only taken his label from strength to strength but also served as the Chief Design Officer, for an international luxury brand Vanessa G which was launched in London in 2011.
Ashish is known for his sharply refined and deceptively simple sense of aesthetics. His signature lines are characterized by extreme simplicity, flawless lines, immaculate cuts and a perfect finish. His panache and originality, his intuitive and original sense of style, combine with impeccable garment construction to create stunningly simple yet dramatic garments. Immaculate tailoring & attention to detail derived from a menswear background remains the brands forte. With design as his primary focus, embellishments are subsidiary and used with great restraint to highlight form. The balance between mind and eye, skill, innovation and sense of drama translates into timeless and distinctive garments for men and women of our times.
Often, an all-black collection means one of two things: conceptualism or consumerism. Our customer wants black, so why not do an all-black collection? Our client always expects a certain level of downtown noir clothing from the brand and that was yet another reason to do a collection dedicated entirely to black.
This collection celebrates the colour black in all its guises, but more importantly serves as a tribute to the signature style of our brand. For me the colour black is a vibrant colour or non colour, whichever way you would like to look at it.
I have tried to highlight the simplicity of the colour black by using over 30 different textured black fabrics so that nothing appears flat and boring. All the fabrics are either in tone on tone engineered jacquards or have been handworked upon so as to create a 3 dimensional look. Even the embellishments have been done in order to stay true to the purity of theme. Pretty much all the garments are cut in signature shapes and ideas which the brand is popular for. The textures highlight the sumptuousness of the fabrics presenting a collection that pursues black and proves that the works are true to.
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