JJ VALAYA


A founding member on the Board of Governors of the Fashion Design Council of India (FDCI), and the first official brand ambassador for global crystal giant, Swarovski, JJ Valaya’s journey in the world of luxury has been nothing short of spectacular.

He co-founded the House of Valaya along with his brother, TJ Singh with the launch of its couture label, JJ Valaya in 1992. The brand today encompasses Haute Couture, Bridals, Ready-to-wear and Home along with specialised and bespoke design services. A larger than life approach to luxury fashion & lifestyle has been the distinguished hallmark of this maverick Monarch, who considers himself a Royal-Nomad, and it is the marriage of history and its rare crafts with the madness of the new that sets the pace for him. He believes that true style is meant for those capable of embracing both, the whimsical and the elegant. It is indeed this edgy classicism and grand level of sophistication that truly defines the Valaya ethos.

He is today considered one of India’s leading fashion pioneers and founder of one of its most respected luxury fashion and lifestyle houses, a journey that has earned him the title of the ‘Czar of Indian Couture’.

Our show at the FDCI Amazon India Fashion Week is not our Couture or Bridal show (as would probably have been expected), but instead is a celebration marking JJ Valaya’s completion of a quarter of a century in the wonderful world of style and fashion. We thank all our patrons and supporters for being a part of this beautiful journey and indeed, we now look forward to many even more interesting and exciting initiatives in the years to come.

On this momentous occasion and through this show, we introduce, this season, a line of occasion-wear enembles based on three of our all time favorite inspirations; ones that shall now be known as THE CLASSICS OF JJ VALAYA:

- GULISTAN: Our gentle homage to nature… A line of sinuous silhouettes... signature prints and antique embroideries interpret a personal favorite of JJ Valaya…Flowers.
- JAMAVAR: A much celebrated inspiration and a constant fascination of ours, this line works the magic of the Indian paisleys and the intricacies of the jamavar motifs in a modern interpretation.
- PUNJAB: A humble tribute to our roots, this year’s interpretation stands inspired by the court dressing of the Maharajas of Kapurthala.

These 3 Valaya staples will hereafter co-exist as perennials along with our seasonal collections, both as Couture and as Occasion wear, albeit, with a new twist year after year.

Contact Details:

Buyer Contact:
Juuhi Singh
M: +91 981020067 / +91 9810948889
E:juuhi@valaya.com / contact@valaya.com

Media Contact: 
Juuhi Singh
M: +91 981020067 / +91 9810948889
E: juuhi@valaya.com / contact@valaya.com