NIDA MAHMOOD FOR DEIVEE


Deivee is an active lifestyle brand from india founded by milind soman & darshan m which is designed for every body.

Deivee - at deivee, we believe that every woman is a goddess within her. We think she is already empowered and powerful. We wish that every woman embraces her body and at the same time, strive towards self transformation and progress towards a healthier lifestyle.

Nida mahmood - the brand has a strong artistic veneer. It's about orchestrating and delivering a total experience based on a deep understanding of what the consumer wants. The brand delivers an experience that's positive, memorable, and unexpected.

Main markets are india, australia & usa.

Bhag bhag deivee ji
The collection is an ode to fitness. We believe in bringing about awareness on the importance of being fit inside out no matter which age group we belong to.

This is a collaboration between Nida Mahmood and Deivee (co-created by milind soman and darshan m). The very famous initiative pinkathon by milind soman is the basis of this collection. The collection is an atheleisure/sporty line which is inspired by the four zones of india.

East: ikat (from orrisa)
West: indigo printing/ dyeing (from gujrat/ rajasthan)
North: banarsi (mughal pattern inspired)
South: uppada and narayanpet saries (inspired by the stripes)
The collection draws from the visual aspect of the above chosen Textiles.

Contact Details:

Buyer Contact:
Saumya Sinha
M: +91 8447026793
T: 011- 40546052
E: buyers@nidamahmood.com
W: www.nidamahmood.com

Media Contact: 
Saumya Sinha
M: +91 8447026793
T: 011- 40546052
E: press@nidamahmood.com
W: www.nidamahmood.com