NOUGHT ONE


Nought One was born out of the vision to create premium men’s clothing that is a perfect amalgamation of street wear and tailored luxury, to dress the jaunty man who is unapologetic to experiment with his style.

Unafraid to play with experimental details in tailored finesse, Nought one introduces ready to wear men’s clothing that is utilitarian, dynamic and urban. The brand stands for street luxury.

My target audience is between the age 28 - 50 (yrs) who are staying in the metropolitan and indulge in travelling and fashion.

We plan to reach this audience through multi-brand retail stores and our online platform.

The Nought One SS 18' line is an attempt to present a global street style collection, drawing references from various street sub cultures and binding them together through Nought One's aesthetic.

The collection takes a psycho-graphic approach to cater to the young global consumer who is well informed, travelled and has an open mindset towards various issues propagating in the modern society. The collection offers a street version of classics like kurta and kimono and silhouettes that are re-engineered to fit into the wardrobe of a modern age street wear enthusiast.

The collection keeps the black colour palette constant as a symbol of rebellion and explores the mood of this street generation through different hues of green, blue, orange and white about freedom of speech, gender bias and other social and environmental issues.

Contact Details:

Buyer Contact:
Abhishek Paatni
M: +91 9871048006
E: noughtone@outlook.com
W: www.noughtone.in

Media Contact:
Abhishek Paatni
M: +91 9871048006
E: noughtone@outlook.com
W: www.noughtone.in